What should I look for when comparing life insurance providers in Australia?

When comparing Australian life insurance providers, evaluate multiple factors beyond just premium price to ensure comprehensive, reliable coverage. First, check claims acceptance rates published by ASIC's MoneySmart comparison tool, which shows what percentage of claims each insurer accepts versus denies across different cover types. Insurers with 90%+ acceptance rates generally provide better customer outcomes than those below 85%. Review average claim processing times – faster is better, though complex claims naturally take longer. Examine dispute rates and AFCA complaints as indicators of customer satisfaction and fair dealing. Financial strength ratings from agencies like Standard & Poor's, Moody's, or AM Best indicate the insurer's ability to pay claims decades into the future – look for A-rated or higher insurers. Compare policy features including sum insured limits (can they offer the coverage amount you need?), definition quality for TPD, trauma, and other covers, inclusion of terminal illness cover (most include it, but check), built-in features like premium waiver during claim periods, and flexibility to increase cover without medical underwriting for life events (having children, marriage, buying property). Evaluate premium structures including availability of both level and stepped premiums, transparency about future premium increase expectations, premium guarantee periods if offered, and premium waiver benefits during claims. Consider policy exclusions and definitions – fewer exclusions mean broader coverage. Check the insurer's policy expiry age (99 is better than 70). Review customer service quality through industry ratings, online reviews, and accessibility of claims support. Assess whether the insurer offers multi-policy discounts if you're buying multiple cover types. Consider policy portability between employers and super funds. Use comparison services, but also consult licensed insurance brokers who can access multiple insurers and provide personalised recommendations. Don't simply choose the cheapest option – adequate, reliable coverage from a financially strong insurer with good claims practices provides better value than cheap coverage that's denied when you need it.